S S Sashikiran - AI Product Manager, UX Design Strategist, and author of the 7S Design Framework based in Chennai, Tamil Nadu, India

S S Sashikiran

Product design leadership for the AI era.

S S Sashikiran is an AI Product Manager and UX design strategist based in Chennai, Tamil Nadu, India, with 10+ years leading products that decision-makers trust - enterprise analytics, design systems, and AI-assisted workflows that raise how organizations ship and decide.

He works at the rare intersection of product strategy, design systems thinking, and intelligent tooling - with a signature strength in turning complexity into clarity. Across LatentView Analytics and prior design leadership at To The New, he has shaped experience strategy for global brands including SoftBank, WAP, Adidas, L&T, Amazon Prime, Tata Play, Bally's Interactive, ViralGains, Maruti Suzuki, and Denso - spanning OTT, Ad-Tech, ecommerce, ERP, FMCG, finance, and industrial domains.

Author of the 7S Design Framework, Executive MBA alum of IIM Raipur, and mentor to 500+ product designers with 10,000+ learners reached across India through workshops and webinars. Among the UI UX and product design voices shaping craft in Tamil Nadu and India, Sashikiran's influence extends beyond shipped products to how the next generation of design and product leaders thinks, builds, and leads.

A path through products, platforms, and people.

Work

  1. Assistant Manager LatentView Analytics, Chennai Jun 2025 - Present
  2. Senior Experience Designer To The New, Noida Dec 2021 - May 2025
  3. Senior Engineer Vaken Technologies, Chennai Nov 2020 - Dec 2021
  4. Junior Engineer IVTL Infoview Technologies, Chennai Jul 2016 - Nov 2020

Education

  1. Executive MBA (EPGP) IIM Raipur 2021-2023
  2. B.E. Mechanical Engineering Anna University · Mepco Schlenk Engineering College 2012 - 2016
  3. Higher Secondary VMJ School, Madurai Until 2012

Recognition and community.

Tools that shape how I design, build, and ship.

  • Adobe Creative Cloud
  • Antigravity
  • Claude Code
  • Codex
  • Figma
  • Figma Make
  • GitHub
  • n8n
  • Supabase
  • Vercel

The 7S Design Process

My compass to innovation and design excellence. From exploration to execution, this dynamic framework fuels innovation and precision - ensuring the product journey aligns seamlessly with user desires.

A handbook for UI/UX designers, product managers, design leaders, and entrepreneurs - connecting business goals, behavioral design, and scalable experience systems through seven stages: Study, Specify, Strategize, Scope, Solve, Stylize, and Scan.

Buy now on Amazon
7S Design Framework book
  • 1 Study
  • 2 Specify
  • 3 Strategize
  • 4 Scope
  • 5 Solve
  • 6 Stylize
  • 7 Scan

Mentoring experience

Guiding designers and product thinkers through craft, career clarity, and real-world product judgment.

Awards and courses that mark the journey.

Awards

Courses

A chapter that ran its course.

Early products built, shipped, and retired - remembered for what they taught about users, growth, and timing.

Edubuzz360

Website & Android app · Operational 2015 - 2020

A gamified, skill-based education platform founded to help learners practice, compete, and grow - with Edu Jobs to match professionals to aligned roles. At its peak in 2016 - 2018, the website drew 2 lakh+ monthly visitors; the Android app crossed 1,000+ downloads in its first week. Both the site and the app were wound down by 2020.

  • Active years 2015 - 2020
  • Peak traffic 2L+ / month · 2016 - 2018
  • Surfaces Web + Android

What collaborators say.

  • What impressed me most was Sashi's mindset - he thinks beyond pixels and screens. He proactively contributed to strategic discussions, collaborated cross-functionally, and continuously pushed for a higher standard in user experience. Sashikiran is a natural UX leader.

    Siva Prasath K S K Sr. SDET AI ML, Netskope
  • Collaborating with Sashikiran has been a game-changer for our e-commerce journey at Ahadhiyas LLP. As a digital strategist, he brought immense clarity to our brand vision and helped us streamline everything from UX to digital presence.

    Bhuvanesh Kumar J CMO, Ahadhiyas LLP
  • Sashi has a great ability to turn abstract requirements into user-friendly, scalable design solutions that stood out consistently. Whether it was simplifying complex workflows in Sova or crafting intuitive user journeys for 3GB Delta, he always approached problems with clarity and a strong sense of purpose.

    Santhosh Sivan Lead Designer, Integrate
  • I had the privilege of managing Sashikiran during his time at To The New, where he established himself as a high-performing UX designer with strong ownership. We worked on key initiatives including the Newology Design System, where he played a pivotal role in laying a scalable and consistent foundation.

    Rajat Agarwal Associate Director, To The New
  • What consistently impressed me about Sashi was his ability to bridge the gap between business needs and user experience with clarity and precision. He brings a strategic lens to every project - not just designing interfaces, but shaping entire product experiences with foresight.

    Sujith Anand Design Manager, Mitratech India LLP

Let's build something thoughtful.

Open to conversations on AI product, design systems, mentorship, and new ventures.

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